Leveraging Voice Search for Local Businesses
Zoe Stimpson·Each year, voice search increasingly becomes a more dominant force to reckon with.
Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Zoe Stimpson·By now, I would hope you’re making ample use of Google’s curated lists across paid search, Display, & YouTube.
How to be successful with Google Shopping Ads
Zoe Stimpson·Inflow’s new eBook reveals to eCommerce vendors how to better leverage Google Shopping Ads by avoiding three common mistakes and drive value with one of three…
8 Tools to Optimize Your Old Content for New Conversions
Zoe Stimpson·Is getting clicks your ultimate marketing goal? Of course not, you want your site visitors to perform an action instead of just landing and moving on.
How to Use Google Search Console to Drive More Search Traffic
Zoe Stimpson·Google ranks your most popular pages for dozens, if not hundreds, of search terms.
How Landing Pages Impact Quality Score on Every Ad Platform
Zoe Stimpson·In the world of pay-per-click (PPC) advertising, there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score.
The Guide To Google Ads’ Reach Planner
Zoe Stimpson·Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs.
What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns
Zoe Stimpson·If you are just getting started with PPC (Pay Per Click), there are a lot of things that you need to understand to run your paid campaigns effectively.
A Comprehensive Guide to Ad Testing
Zoe Stimpson·Back in the olden days, ad copy testing consisted of adding exclamation marks or using proper case. That was also when you only had one headline.
How to Address Low Search Volume Keywords in Google Ads
Zoe Stimpson·You’ve done it! You built your first Google Search campaign after many hours of planning, projecting, and strategizing.
Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign
Zoe Stimpson·Google Ads are to online marketing what the “pizza move” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away…
Discovery Campaigns As A Part Of Your Remarketing Funnel
Zoe Stimpson·Do you remember what you were doing one year ago?
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