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PPC Advertising5 Creative Ways To Use Google Adwords’ Ad Extension
Zoe Stimpson·The implementation of Google AdWords has really changed the SEO landscape, and whatever your opinion of it, if you’re not on the bandwagon you’re missing out.
PPC AdvertisingWhat Does PPC Have to Do With Website Design?
Zoe Stimpson·If you’re relatively new to PPC, you might not think much about website design.
PPC AdvertisingHow to Optimize Google Ads When Average Position Disappears
Zoe Stimpson·Google has announced that the “average position” metric will no longer be supported starting in September.
PPC AdvertisingGoodbye green? Google testing black “Ad” label in Search
Zoe Stimpson·Google appears to be looking to switch up the way it labels text ads again.
PPC AdvertisingGoogle Ads rolling out Budget Planner forecasting tool
Zoe Stimpson·Get some insights into how changes in spend could impact campaign performance. Google is rolling out a new Budget Planner tool for Google Ads campaigns.
Web DesignGoogle: Mobile Speed Should Be an Ongoing Priority
Zoe Stimpson·Google encourages businesses not to think of mobile speed as a one-and-done fix. It should be an ongoing priority.
Google My Business boosts visibility of business offers in Google Posts
Zoe Stimpson·A new feature in Google Posts can display up to 10 offers from your business.
Voice gaining on mobile browser as top choice for smartphone-based search
Zoe Stimpson·Since 2018, voice has become more users’ first choice for mobile search. We increasingly are talking to our phones in public.
StrategyDuplex-powered Google Assistant restaurant booking expanding to more states and users
Zoe Stimpson·Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.
PPC AdvertisingGoogle Introduces Shoppable Ads on Google Images
Zoe Stimpson·Google is introducing a new way for retailers to promote products in image search with shoppable ads.
SEOHow You Can See Google Search Results for Different Locations
Zoe Stimpson·What you and I are likely to see in Google differs a lot even if we search for the same thing. The results we get depend on our: Search habits. The devices we use.
PPC AdvertisingHow to Prequalify Traffic with PPC Ads & Increase ROI
Zoe Stimpson·On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report.
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