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PPC AdvertisingWhat Are Keywords & How They Work in PPC
Zoe Stimpson·Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear.
Landing PagesHow to Improve Your Landing Page Conversion Rate
Zoe Stimpson·Use these 10 strategies to turn website visitors into buyers. 1.
PPC AdvertisingGoogle Ads Keyword Planner gets new (and old) features
Zoe Stimpson·Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
DataHow to Streamline Reporting with Google Tag Manager & Google Analytics
Zoe Stimpson·One area that seems to elude many digital marketers is the relationship between conversion tracking and website analytics.
PPC AdvertisingHow to optimize your keywords for great quality score on Google Ads
Zoe Stimpson·As any digital marketer will know the importance of good quality keywords cannot be overemphasised.
PPC AdvertisingHow to Do PPC Keyword Research in 2019
Zoe Stimpson·If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords.
PPC Advertising8 Dos & Don’ts of Search Audiences
Zoe Stimpson·Over the past few years, Google has been playing around a lot with audiences.
SEOGoogle released a broad core search algorithm on March 12
Zoe Stimpson·A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.
SEO17 Simple & Effective SEO Tweaks Brands Should Make This Year
Zoe Stimpson·SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul.
PPC Advertising7 Powerful Benefits of Using PPC Advertising
Zoe Stimpson·There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads, there’s a powerful case to be made.
PPC AdvertisingGoogle Ads now makes reporting column recommendations
Zoe Stimpson·With this update, Bid Strategy Type is no longer a required column. There are 13 categories of metric and attribute columns available in Google Ads.
SEOBack to Basics: A beginners guide to voice search and digital assistants in 2019
Zoe Stimpson·Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
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