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PPC AdvertisingGoogle Ads to sunset average position reporting metric later this year
Zoe Stimpson·Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics. The signs have been popping up, but now it’s official.
PPC AdvertisingWhat publishers need to know now about creating a better ad experience
Zoe Stimpson·When you work in digital advertising, it’s easy to forget what it’s like to be an average internet user.
Reputation ManagementHow Google Uses Reviews To Understand A Business
Zoe Stimpson·It’s been known for some time that Google looks at reviews for long tail information and that reviews with that information would lead to Google showing local…
SEOContent structure and structured data: Will they impact featured snippets?
Zoe Stimpson·In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets.
Web DesignTools to build a better mobile experience
Zoe Stimpson·It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps.
PPC AdvertisingGoogle Introduces 3 New Features for Responsive Display Ads
Zoe Stimpson·Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.
Web DesignThe Best CRO Strategy for 2019
Zoe Stimpson·Now that you’ve finally gotten used to writing “2019” when you fill out forms, you may be considering a new CRO strategy to help you exceed last year’s traffic and revenue goals.
SEOHow to Set & Achieve Realistic SEO Goals for 2019
Zoe Stimpson·What milestones does your company need to reach in 2019?
Web Design4 ways to attract customers by simplifying your website design
Zoe Stimpson·There are times when customers want as much content as possible, as many design elements and drop-downs as possible. They saw some cool sites and they wanted…
Landing PagesGoogle Ads Updates Mobile Speed Score for Landing Pages
Zoe Stimpson·Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.
PPC AdvertisingImprove PPC Performance With These 9 Steps
Zoe Stimpson·PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business.
SEOHow to Completely Optimize Your Google My Business Listing
Zoe Stimpson·To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing.
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