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DataUse Google Analytics to Optimize Advertising Spend
Zoe Stimpson·When you think of Google Analytics, what do you think of? You might think of website metrics, like visits and users.
PPC AdvertisingHow to Use an Adwords Campaign to Rock Online Sales
Zoe Stimpson·Ecommerce can be a very lucrative choice of online business. To ensure you maximize your potential, here’s how to use an adwords campaign for your new store.
DataUsing Alerts in Google Analytics for Slow Site Speeds
Zoe Stimpson·I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings.
PPC AdvertisingGoogle introduces new guidelines for linking Google Ads with Google Analytics
Zoe Stimpson·Website owners and digital marketers who use Google Ads to monetize their blogs are often looking for ways to enhance their working and improve their ad performance.
SEOGoogle: The Web is Faster Since Page Speed Became a Ranking Factor
Zoe Stimpson·Google says sites are faster and abandonment rates are down since making page speed a ranking factor last year. In 2018, Google made page speed a ranking…
PPC AdvertisingGoogle Ads Brings Cross-Device Activity Data to All Attribution Reports
Zoe Stimpson·All attribution reports in Google Ads will soon include information about cross-device activity and conversions.
Data4 Reasons Why We Need Voice Search Analytics Now
Zoe Stimpson·Most of us already know that voice search is a “thing” and it continues to grow in popularity and importance. Voice search is here to stay.
PPC Advertising10 PPC Copywriting Best Practices for Extra Effective Text Ads
Zoe Stimpson·Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text.
PPC AdvertisingGoogle Ads Keyword Planner Now Allows Up to 10 Seed Keywords
Zoe Stimpson·Google Ads Keyword Planner has been updated with the ability to process up to 10 seed keywords when searching for new ideas.
PPC AdvertisingA Complete Guide to PPC Ad Targeting Options
Zoe Stimpson·In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.
PPC AdvertisingEditor gets the Google Ads treatment: Google Ads Editor 1.0 out now
Zoe Stimpson·The new Google Ads Editor v. 1.0 has new look and new capabilities. After redesigning and renaming AdWords as Google Ads, its now Editor’s turn.
PPC AdvertisingAd Group Best Practices: How to Create & Structure Your Ad Groups
Zoe Stimpson·Account structure is a critical element for ensuring paid search success.
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