What is bant? BANT is an acronym that stands for Budget, Authority, Need and Timing. It is a structured sales process with four criteria, used to qualify sales leads in order to determine the best course of action for pursuing them as potential customers.
The acronym is often used interchangeably with other terms such as BABN (Budget, Authority, Business Need, and Timeline) or just plain BAN (Budget and Authority). It is also similar to the MEDDIC framework, which uses the Decision process, understand the decision criteria that prospects follow to finalize a purchase; Identify pain: uncover the pain points or challenges that your prospects are facing & Champion: Find someone who can act as an advocate for your company. Equipping your sales team and sales reps with tools and frameworks like BANT, GPCT, MEDDIC or SPIN ensure that they can affect the customer’s decision making process.
What Does BANT Do?
BANT helps sales and marketing teams identify qualified opportunities in the early stages of the sales cycle by assessing a potential customer’s budget, authority level, need for a product or service, and timeline for making a purchase. By focusing on these four BANT criteria, sales teams can determine which leads should be pursued and make better use of their time. Ream more about What is bant at serchen.com
