A CRM system is essential if you’re a business owner or marketer looking to improve your customer relationships and drive growth. CRM stands for customer relationship management, a software application that helps organizations manage and analyze customer interactions and data throughout the customer lifecycle.
The 3 key elements of CRM software are Contact Management, Lead Management, and Marketing Automation, which provide storage and organization of customer data, tracking of leads and forecasts of sales, and creation and execution of targeted marketing campaigns.
Keep reading to learn more about how these features can help you improve your customer relationships and grow your business.
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