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Email MarketingSetting Up Your Email Campaigns for 2019 Success
Zoe Stimpson·Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same…
PPC AdvertisingHow to Find New Placements to Target on the Google Ads Display Network
Zoe Stimpson·I miss the Display Planner. It was one of my favorite tools in the old AdWords interface.
PPC AdvertisingGoogle AdWords Express is Now Part of Google Ads
Zoe Stimpson·Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns.
Web Design3 Essential Web Design Trends in 2019
Zoe Stimpson·New year, new design trends!
SEO9 Tips for Creating Your Best SEO Content in 2019
Zoe Stimpson·In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them.
Google Ad Impressions on Connected TVs Up by Over 80%
Zoe Stimpson·Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
SEOInside Google Marketing: 3 ways we think about SEO
Zoe Stimpson·We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business.
Web Design7 Factors to Consider Before Major Website Changes
Zoe Stimpson·Changing your content management system, joining domains, or migrating to a new domain can result in dramatic ranking changes.
Ecommerce16 Ecommerce Trends That Will Drive Sales in 2019
Zoe Stimpson·Ecommerce is changing.
Landing PagesWriting copy for landing pages
Zoe Stimpson·Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page.
DataTo Get the Most Out of Google Analytics, First Understand What It’s Telling You
Zoe Stimpson·Arguably the single best free tool available to marketers is Google Analytics.
DataContent metrics you need to know
Zoe Stimpson·If you’re producing digital content for your website or social media, then you want to know whether it’s working or not!
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