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Comparing SEO to PPCPPC Advertising

Comparing SEO to PPC

Zoe Stimpson avatarZoe Stimpson·

Search engine optimization is different than pay-per-click advertising.

What’s the difference between Google Ads and Google Ad Manager?PPC Advertising

What’s the difference between Google Ads and Google Ad Manager?

Zoe Stimpson avatarZoe Stimpson·

In mid-2018 Google made some changes to the names of their core ad products. So, what’s changed, what’s new and why did Google even change it in the first place? Two decades.

9 Amazing Ways to Use Google Analytics for E-CommerceData

9 Amazing Ways to Use Google Analytics for E-Commerce

Zoe Stimpson avatarZoe Stimpson·

Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.

Inside Google Marketing: How we measure the bottom-line impact of our advertising campaignsData

Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns

Zoe Stimpson avatarZoe Stimpson·

We have so many marketing metrics at our disposal that we end up measuring both what matters and what doesn’t.

Exactly How Much Should You Be Focusing on Voice Search?SEO

Exactly How Much Should You Be Focusing on Voice Search?

Zoe Stimpson avatarZoe Stimpson·

As marketers, many of us tend to have an interesting case of “shiny new object” syndrome from time to time.

5 Demand Generation Tactics That Work in PPCPPC Advertising

5 Demand Generation Tactics That Work in PPC

Zoe Stimpson avatarZoe Stimpson·

Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site.

7 SEO best practices you should be doing regardless of what Google saysSEO

7 SEO best practices you should be doing regardless of what Google says

Zoe Stimpson avatarZoe Stimpson·

It’s important to keep in mind that maintaining a good online presence goes beyond search rankings.

Craft a smarter ad bidding strategy with machine learning in 3 stepsPPC Advertising

Craft a smarter ad bidding strategy with machine learning in 3 steps

Zoe Stimpson avatarZoe Stimpson·

Good news for marketers: All the new ways to connect online are giving you even more opportunities to reach customers.

Google My Business May Offer Premium Features for a Monthly FeeLocal Store Marketing

Google My Business May Offer Premium Features for a Monthly Fee

Zoe Stimpson avatarZoe Stimpson·

Google is sending out surveys to gauge peoples’ interest in paying for access to premium Google My Business features.

What is Call Tracking and Why Should You Use It?Data

What is Call Tracking and Why Should You Use It?

Zoe Stimpson avatarZoe Stimpson·

Are you tracking results from all the marketing campaigns you have initiated? Like most people, you are probably tracking some but not all your campaigns.

How to Identify Keywords for Voice Search – 4 Trends to Follow in 2019 and BeyondSEO

How to Identify Keywords for Voice Search – 4 Trends to Follow in 2019 and Beyond

Zoe Stimpson avatarZoe Stimpson·

Voice search is poised to have a significant impact on marketing.

SEO keywords explainedSEO

SEO keywords explained

Zoe Stimpson avatarZoe Stimpson·

Any strategy of natural SEO requires, first of all, an important work on the keywords that best define your professional activity or the theme of your site.

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