Blog
SEODesktop vs. Mobile: The Difference Between SERPs
Zoe Stimpson·We took 50,000 random keywords in the US database to find out just how different the SERPs are for the same search query on different platforms.
Web DesignOptimize Your CTA: Better Alternatives to ‘Click Here’
Zoe Stimpson·Effective calls to action on webpages motivate visitors by providing descriptive labels, incentives to “click here”, and understandable directions.
PPC AdvertisingComparing SEO to PPC
Zoe Stimpson·Search engine optimization is different than pay-per-click advertising.
PPC AdvertisingWhat’s the difference between Google Ads and Google Ad Manager?
Zoe Stimpson·In mid-2018 Google made some changes to the names of their core ad products. So, what’s changed, what’s new and why did Google even change it in the first place? Two decades.
Data9 Amazing Ways to Use Google Analytics for E-Commerce
Zoe Stimpson·Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.
DataInside Google Marketing: How we measure the bottom-line impact of our advertising campaigns
Zoe Stimpson·We have so many marketing metrics at our disposal that we end up measuring both what matters and what doesn’t.
SEOExactly How Much Should You Be Focusing on Voice Search?
Zoe Stimpson·As marketers, many of us tend to have an interesting case of “shiny new object” syndrome from time to time.
PPC Advertising5 Demand Generation Tactics That Work in PPC
Zoe Stimpson·Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site.
SEO7 SEO best practices you should be doing regardless of what Google says
Zoe Stimpson·It’s important to keep in mind that maintaining a good online presence goes beyond search rankings.
PPC AdvertisingCraft a smarter ad bidding strategy with machine learning in 3 steps
Zoe Stimpson·Good news for marketers: All the new ways to connect online are giving you even more opportunities to reach customers.
Local Store MarketingGoogle My Business May Offer Premium Features for a Monthly Fee
Zoe Stimpson·Google is sending out surveys to gauge peoples’ interest in paying for access to premium Google My Business features.
DataWhat is Call Tracking and Why Should You Use It?
Zoe Stimpson·Are you tracking results from all the marketing campaigns you have initiated? Like most people, you are probably tracking some but not all your campaigns.
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