Blog
PPC AdvertisingTop 10 Google Ads Announcements From Google Marketing Live 2019
Zoe Stimpson·Google Marketing Live concluded last week after two days full of announcements related to new Google Ads features.
SEOGoogle Shares Top 3 SEO Factors
Zoe Stimpson·Google’s SEO Myth Busters episode #1 recently debuted. Google Webmaster Trends Analyst, Martin Splitt, answered what the top 3 SEO factors are to focus on.
PPC AdvertisingGoogle Announces New Discovery Ads On It’s Mobile Pages
Zoe Stimpson·Today, mobile phones allow people to engage more often, in more ways, and from more places than ever.
PPC AdvertisingGoogle Launches a New Performance Planner for Google Ads
Zoe Stimpson·Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend.
SEOAnatomy of a Webpage: How to Maximize SEO Impact
Zoe Stimpson·SEO depends on search engines understanding your content so they can determine where it should rank. While they’re constantly improving, they still have a long way to go.
PPC AdvertisingGoogle Ads Introduces Three New Bidding Strategies
Zoe Stimpson·Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding.
DataGathering insights in Google Analytics can be as easy as A-B-C
Zoe Stimpson·Today’s customers are deeply curious, searching high and low for information about a product before making a purchase.
DataHow to use Google Analytics: A beginner’s guide to Google’s service for website-traffic analytics
Zoe Stimpson·Just the name is intimidating to some people: Google Analytics.
Landing PagesHow to Create a Lead Gen Landing Page for Mobile That Converts
Zoe Stimpson·Landing pages are crucial to modern digital marketing campaigns.
SEO7 Major SEO Mistakes You Are Making Right Now
Zoe Stimpson·Every day, there are tons of websites being birthed. This means that the demand for proper SEO keeps increasing by the day.
SEODesktop vs. Mobile: The Difference Between SERPs
Zoe Stimpson·We took 50,000 random keywords in the US database to find out just how different the SERPs are for the same search query on different platforms.
Web DesignOptimize Your CTA: Better Alternatives to ‘Click Here’
Zoe Stimpson·Effective calls to action on webpages motivate visitors by providing descriptive labels, incentives to “click here”, and understandable directions.
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