Blog

Strategy

Is voice over-hyped? A new survey suggests lower adoption than previously thought

Zoe Stimpson·21 Jun 2019

iPhones dominate usage, despite aggressive promotion of the Google Assistant.

SEO

SEO Tips: How to Write a Title That Google Will Love

Zoe Stimpson·20 Jun 2019

Every business owner knows having a recognizable business title is a major attributing factor when it comes to the growth and success of your small business.

SEO

A quick and easy guide to understanding search intent for SEO

Zoe Stimpson·19 Jun 2019

Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.

SEO

80% of Voice Search Answers Are From Top 3 Organic Results

Zoe Stimpson·18 Jun 2019

A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.

SEO

3 metrics small businesses should track to measure SEO success

Zoe Stimpson·17 Jun 2019

Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.

Web Design

5 Web Design Turn-offs To Avoid

Zoe Stimpson·16 Jun 2019

The Internet of today is a highly competitive place.

Data

How to Segment and Track Your Audience With Google Analytics

Zoe Stimpson·15 Jun 2019

We’re often told that in today’s world data is king. While there’s certainly truth to that statement, sometimes having too much information can be as bad as not having enough.

PPC Advertising

How To Track Phone Calls From Your Google Ad Campaigns

Zoe Stimpson·14 Jun 2019

Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score.

PPC Advertising

10 Amazing Tips to Write Better Mobile PPC Ads

Zoe Stimpson·13 Jun 2019

In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.