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SEOA quick and easy guide to understanding search intent for SEO
Zoe Stimpson·Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.
SEO80% of Voice Search Answers Are From Top 3 Organic Results
Zoe Stimpson·A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.
SEO3 metrics small businesses should track to measure SEO success
Zoe Stimpson·Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.
Web Design5 Web Design Turn-offs To Avoid
Zoe Stimpson·The Internet of today is a highly competitive place.
DataHow to Segment and Track Your Audience With Google Analytics
Zoe Stimpson·We’re often told that in today’s world data is king. While there’s certainly truth to that statement, sometimes having too much information can be as bad as not having enough.
PPC AdvertisingHow To Track Phone Calls From Your Google Ad Campaigns
Zoe Stimpson·Google is very good at tracking a lot of valuable information for a website, but a robust modern business includes channels beyond a simple web score.
PPC Advertising10 Amazing Tips to Write Better Mobile PPC Ads
Zoe Stimpson·In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.
SEO5 Trends to Know in SEO & Content Marketing
Zoe Stimpson·What’s trending in content marketing and SEO these days? Let’s say this: Content is more important than ever.
PPC AdvertisingGoogle is expanding when it shows ads to ‘people in targeted locations’
Zoe Stimpson·The advanced location targeting option update is aimed at reaching commuters — whether they’re at home, work or on the road.
GoogleNow live: Google 3D images and AR integration in mobile search
Zoe Stimpson·Have fun with 3D images in Google search by placing them in your room or office.
DataHow to Unlock Google Analytics’ Full Potential and See Remarkable Results
Zoe Stimpson·Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted.
PPC AdvertisingHow to Use Keyword Intent to Boost PPC Performance
Zoe Stimpson·The choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of: Auction price.
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