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PPC AdvertisingGoogle helps advertisers to reach deal seekers
Zoe Stimpson·Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for.
Landing PagesGoogle Ads Begins Reporting on Shopping Campaign Landing Pages
Zoe Stimpson·Google Ads will now report on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
SEOHow Long Does It Take to Get First Page Rankings?
Zoe Stimpson·For the past 12 years that I’ve been optimizing websites, there is no question I get asked from clients and prospects more than: “How long will it take me to…
SEOHow to Use Keyword Analysis to Understand Your Customers
Zoe Stimpson·Keyword analysis has always been a vital element in every SEO strategy.
PPC AdvertisingGoogle testing carousel of text ads on mobile
Zoe Stimpson·The format has proven successful with Shopping ads, but will users swipe through text ads?
PPC AdvertisingGoogle Ads App Now Has Ability to Create & Edit Responsive Search Ads
Zoe Stimpson·An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
PPC AdvertisingGoogle Introduces Interactive Ads With 3D Objects
Zoe Stimpson·Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
SEOHow SEO and Adwords Work? What is Better?
Zoe Stimpson·SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication.
Data10 Google Analytics Ecommerce Metrics You Should Be Tracking
Zoe Stimpson·Ecommerce sites capitalize on the convenience of online shopping, but they also face stiff competition in a crowded marketplace.
SEOThe Must-Have Elements of a Successful SEO Strategy
Zoe Stimpson·Every business owner wants to remain relevant and boost revenue. Creating a powerful SEO strategy can help them to achieve their goals.
StrategyIs voice over-hyped? A new survey suggests lower adoption than previously thought
Zoe Stimpson·iPhones dominate usage, despite aggressive promotion of the Google Assistant.
SEOSEO Tips: How to Write a Title That Google Will Love
Zoe Stimpson·Every business owner knows having a recognizable business title is a major attributing factor when it comes to the growth and success of your small business.
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