Blog
SEO7 Reasons Why an HTML Sitemap Is a Must-Have
Zoe Stimpson·A sitemap guides your website visitors to where they want to go. It’s where they turn if they haven’t found what they are looking from those dropdown menus.
PPC AdvertisingGoogle Ads Introduces Improved Keyword Recommendations
Zoe Stimpson·Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations.
PPC AdvertisingSmall accounts and Responsive Search Ads – Adopt or not?
Zoe Stimpson·There can be a wide range of benefits to small accounts adopting RSAs if done properly.
DataHow to Exclude Your IP Address From Google Analytics
Zoe Stimpson·Are you visiting your website daily? Do you worry that Google Analytics data is misleading? Well, it is time to exclude your IP address!
SEO10 essential SEO tips to get your website found
Zoe Stimpson·These tips are a good starting point in understanding the sometimes confusing world of SEO, so they can get their website to the top of Google’s pages.
PPC Advertising5 Common Google Ads Mistakes To Avoid
Zoe Stimpson·Google Ads are a science and an art. Here’s how to master both.
StrategyHow To Decrease Decision Fatigue And Increase Conversions
Zoe Stimpson·With so much of our lives spent trying to choose from oversized lists of options, why not make your website simpler?
PPC Advertising3 Unconventional Ways to Use Automated Bidding
Zoe Stimpson·Smart bidding has been around for a good amount of time now which hopefully means you’ve been able to play around with it on your accounts.
EcommerceTen Mistakes I Made Running Two Online Stores (And How You Can Avoid Them)
Zoe Stimpson·Getting into ecommerce has been one of the best educational experiences of my life.
PPC AdvertisingHow to Improve Your Ecommerce Project Using Google AdWords
Zoe Stimpson·There are lots to be said about Google AdWords. Some entrepreneurs decide to abandon it altogether and focus on entirely different prospects.
SEOSEO Tips To Reverse Engineer Strategies For Higher Domain Ranking
Zoe Stimpson·There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs.
SEO10 Most Common SEO Mistakes of Online Ad Publishers
Zoe Stimpson·There’s always been a lot of talk about the value of search engine optimization (SEO) for literally any kind of online business you can think of.
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