Blog
11 tips for using Google Ads’ new audiences like a pro
Zoe Stimpson·Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads. Google introduced audiences to Search ads over seven years ago with the creation of RLSA.
Email Marketing5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates
Zoe Stimpson·I’m a big believer that honesty opens doors, particularly when it comes to building long-term relationships with people you are reaching out to.
Landing PagesHow to Create Lead Generation Landing Pages that Convert
Zoe Stimpson·Lead generation landing pages are the superstar sales team for your online business.
12 Simple Rules to Boost Your Ecommerce Conversion Rates
Zoe Stimpson·Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the…
DataHow to Use Google Analytics Lifetime Value Reports to Highlight Valuable Marketing
Zoe Stimpson·You have a lot of reports to examine, but not sure what should be used for discovering long-term value. One good report to try is the Lifetime Value Report.
SEOThe SEO guide every small business needs to read
Zoe Stimpson·Want your business website to rank where it matters?
PPC AdvertisingWhat You Should (& Should Not) Do with Your Sitelinks
Zoe Stimpson·Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.
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Zoe Stimpson·Sitelinks, the first Google ad extension, was introduced in 2009.
SEOWhat Does It Mean to ‘Do SEO’?
Zoe Stimpson·Several years ago, it became apparent that what we were doing wasn’t working.
PPC AdvertisingWhat You Should (& Should Not) Do with Your Sitelinks
Zoe Stimpson·Of the many functions available to us in Google Ads, one of my favorites is sitelinks. Sitelinks are fantastic because they’re so effective and versatile.
PPC AdvertisingHow to Track Online and Offline Conversions in Google Ads
Zoe Stimpson·It looks like you have all of the right Google Ads campaigns set up and your ads are generating lots of clicks.
Ecommerce5 Common Mistakes eCommerce Website Owners Make & How to Prevent Them
Zoe Stimpson·Regardless of how experienced you may be, there are mistakes that are easy to make when dealing with Ecommerce.
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