Blog
SEOFact-checking six more rumours about how search is changing
Zoe Stimpson·Separating fact from fiction in SEO can be really difficult. In a previous post, I looked at the validity of five popular rumours from across the search industry.
Ad Spend During Coronavirus: Paid Traffic Trends
Zoe Stimpson·With the Covid-19 outbreak, ad spend is on the decline. But how can your business make the most out of the crisis?
Content MarketingHow to Start a Blog That Makes Money Right Now
Zoe Stimpson·Starting a blog is a great way to generate extra income. Even better, it’s something you can do in a few easy steps.
Accounting for Future Performance in Paid Media
Zoe Stimpson·Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next.
StrategyThe 6 Questions Every Business Needs to Ask Themselves During COVID-19
Zoe Stimpson·Find out how this entrepreneur started to think differently and scale her business.
Landing Pages6 Best Practices For Effective Landing Pages
Zoe Stimpson·If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO).
LifeGooglers’ tips for staying connected from a distance
Zoe Stimpson·Social distancing, by definition, makes it hard to get a healthy dose of human contact.
StrategyCoronavirus: Survival Guide for Businesses
Zoe Stimpson·The coronavirus pandemic has shaken businesses to the core within an alarmingly short space of time.
DataAssessing Your PPC Data and Analytics Needs
Zoe Stimpson·In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain.
EcommerceEcommerce & Consumer Trends During Coronavirus
Zoe Stimpson·What Businesses Should do to Survive the COVID-19 With everyone’s eyes fixed are focused on CDC data, the general public anticipates drastic shifts to the way…
StrategyHow Pandemics Reshape Advertising
Zoe Stimpson·Across the globe, nearly everyone in the world has been impacted by this developing pandemic.
SoftwareHow To Build Scalable PPC Tools
Zoe Stimpson·As a PPC analyst, I have become more and more focused on tool development and reporting projects.
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