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PPC AdvertisingProfitable Online Advertising Checklist!
James Ketchell·GoalsStart with the end in mind. What is the goal of the advertising campaign? Generate leads, downloads, purchases?
PPC AdvertisingHow much should I spend on google & facebook ads each month?
James Ketchell·This is a marketing question I get asked A LOT. I always respond with a question of my own. Are you treating marketing as an expense or an investment?
PPC AdvertisingRetargeting Ads That Will Bring Your Audience Back
Zoe Stimpson·You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? (It was.
SEOHow to Use Header Tags and H1 Tags for SEO
Zoe Stimpson·Headings don’t just make the content on a webpage better organized and easier to read. They are also critical to good technical SEO.
StrategySEO vs. Google Ads: Which One is Best for Your Business
Zoe Stimpson·The choice to invest in either Google Ads or SEO for your business can be a pretty daunting task, more than you might imagine.
PPC AdvertisingA Guide to Sitelink Extensions: Improve Your PPC Ads
Zoe Stimpson·To PPC beginners, it can seem like managing your PPC budget is half the battle when it comes to creating strategy.
Strategy15 Keys to Improve Your SEO Ranking
Zoe Stimpson·Search engine optimization ( SEO) determines how high a website ranks in common search engines like Google.
Email MarketingHow to Make Your Emails More Interactive
Zoe Stimpson·Creating a successful website that brings in traffic can be tricky at times. However, it is completely doable, especially in 2021.
Content Marketing11 Steps to Successful Content Development: 2021 Guide
Zoe Stimpson·Your website content can be anything from universally appealing blog posts to infographics and success stories.
DataGoogle Analytics Guide: 35 Key Metrics and Features
Zoe Stimpson·Today I will discuss with you Google Analytics and am going to share a complete guide with 35 key actions and metrics you must know to be able to make the…
Email MarketingEmails Going to Spam? 12 Reasons Why That Happens and What You Can Do About It
Zoe Stimpson·Are you worried that your emails won’t reach your customers’ inbox? That your bottom line will get a hit because of how spam filters evaluate your messages?
DataWhat Is Last Click Attribution and How to Use It
Zoe Stimpson·Last Click Attribution Model In this blog post, we’ll cover all things last click attribution including how it’s defined, what makes it unique, how your…
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