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PPC AdvertisingHow to double your online advertising budget
James Ketchell·I’ve written before about the importance of advertising goals, so I won’t dwell on them again too much, suffice it to say, every online advertising campaign…
PPC Advertising3 Facebook Ads Ideas to Get Your Content Seen by Your ‘Perfect’ Audience
Zoe Stimpson·You have countless ways to promote your content online, but one of the most effective is Facebook ads.
SEOHow to Submit a Sitemap to Google
Zoe Stimpson·There are a few important tasks you’ll need to complete if you want Google to crawl and rank your website. One of those tasks is creating and submitting your sitemap to Google.
SEOWhy and How You Should Use Google Ads for Your SEO Campaign
Zoe Stimpson·Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right.
Google8 Google Stats that will blow your mind
James Ketchell·This week I came across some fascinating google stats (no really….) which I thought I’d share.
Email MarketingWhy are my open rates dropping?
Zoe Stimpson·If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers.
PPC AdvertisingHow to Optimize Facebook Lead Ads for Success: Guide for 2021
Zoe Stimpson·Facebook lead ads are one of the most powerful lead generation techniques out there.
Email MarketingHow to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes
Zoe Stimpson·Email is still the most effective tool at any digital marketer’s disposal: Emails have the highest return on investment (Constant Contact).
PPC AdvertisingHow to Make a Great Facebook Ad (With Examples)
Zoe Stimpson·There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise.
Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)
Zoe Stimpson·Ever used a funnel while baking? That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it…
Landing Pages9 Proven Landing Page Best Practices to Get More Conversions
Zoe Stimpson·Following these landing page best practices is the key to a high converting landing page. You sit down at your desk fired up and ready to create a killer landing page.
SEOWhat Are Search Terms (and How to Find Them)
Zoe Stimpson·Every time you type a phrase into your search engine, you’re using a search term.
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