Blog
StrategyHow marketing departments are transforming marketing from a Cost Center to a Revenue Driver
Zoe Stimpson·All this technology, all this data, all this new thinking—all of it is transforming marketing both operationally and strategically.
EcommerceRewarding loyalty is a must for online retailers and brands
Zoe Stimpson·Last year’s Black Friday data shows quite clearly just how important eCommerce has become to consumers.
StrategyShould You Stay In-House or Outsource Your Marketing?
Zoe Stimpson·Do you outsource your marketing? Or are you no-source … in-sourced … or co-sourced?
StrategyHow will inbound marketing change under the GDPR?
Zoe Stimpson·The new EU data laws has come into practice, and while marketers will be adapting their outreach techniques, it’s important to remember that inbound marketing…
EcommerceHow (and When) to Hire An Ecommerce Expert to Level Up Your Business
Zoe Stimpson·One of the most unexpectedly instructive memes out there today is “You have the same 24 hours in a day as Beyoncé.” It’s easy to look at it as an…
StrategyThe Top 4 Questions your Marketing Team Needs to Ask
Zoe Stimpson·Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks, unique visitors, leads and opportunities.
StrategyBeyond Google and Facebook: 4 Reasons to Look at Other Online Marketing Channels
Zoe Stimpson·Think outside the box for your search engine and social media marketing.
Social MediaIf You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong
Zoe Stimpson·It’s strange to think, as accustomed as we are to social media, that it has only been around for about two decades.
Social Media6 keys to successful social media measurement
Zoe Stimpson·Social media measurement tools enable marketers to determine which tactics work best.
SoftwareThe crippling hidden expenses of bringing technology in-house
Zoe Stimpson·Whilst insourcing might look less expensive on the outside, it can contain hidden expenses that cripples brands, which weren’t initially considered or accounted for – Read
Social MediaOnly 4% of marketers are taking dark social seriously
Zoe Stimpson·Remember the days when you used to have conversations on your friends’ Facebook walls? Now, most conversations take place within the walls of dark social.
Email MarketingWhy Is Email The Most Effective Digital Marketing Technique?
Zoe Stimpson·Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter?
1405–1416 of 1553 articles