Blog
Social MediaWhy Chanel is the most influential luxury brand on social
Zoe Stimpson·The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.
DataWhat now for data-driven marketing?
Zoe Stimpson·In a late-2017 Econsultancy survey, one in six brand marketers stated that “data-driven marketing that focuses on the individual” was “the single most…
Social Media3 Ways To Monetize Social Media That Actually Work
Zoe Stimpson·Everybody and their mother is using social media in some way these days – in fact, there’s now an estimated 2.62 billion active users of social platforms, and rising every day.
StrategyAre You Effectively Applying Digital Marketing In Your Organization?
Zoe Stimpson·It’s natural to have confidence in your own approach to business growth.
Social MediaHow to Grow Your Audience With Facebook Video Marketing
Zoe Stimpson·Ever feel guilty spending hours on Facebook watching videos? You’re not alone.
StrategyIs ‘measurement culture’ killing creativity?
Zoe Stimpson·Data has redefined the marketing game in the last decade. Before, marketers would pump content out to their chosen medium and judge its success based on any increase in sales.
PPC AdvertisingAmazon’s Ad Boom
Zoe Stimpson·Amazon’s US ad revenues hit $1.65 billion in 2017 and are expected to grow 48.2% this year.
Content Marketing5 new ways to tell your brand story
Zoe Stimpson·The digital era has transformed how PR pros must tell their stories.
Email MarketingIn The Age Of Social Media, Should You Bother With E-Newsletters?
Zoe Stimpson·Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media.
PPC Advertising6 trends shaping the digital advertising industry
Zoe Stimpson·Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented.
PPC AdvertisingHow Facebook ads target you
Zoe Stimpson·Targeting ads, it turns out, is almost infinitely customizable — sometimes in surprising ways.
Content Marketing7 Big Misconceptions about Content Marketing
Zoe Stimpson·Gone are the good old days of traditional marketing. Today’s trends revolve all around content marketing. Are we surrounded by content marketing misconceptions?
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