Blog

Should your organization have a podcast?

Zoe Stimpson·21 Jul 2018

“I want to start a podcast” is a sentence that flies out of executives’ mouths these days. They’re excited and determined, but often the marketing team has a more pragmatic view.

Content Marketing

How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

Zoe Stimpson·20 Jul 2018

Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut…

Social Media

How to make money on Instagram: a detailed guide

Zoe Stimpson·19 Jul 2018

Make money from… brands Want a slice of a mega-brand’s budget? Unfortunately, you’re going to need a big following. But (thankfully) it doesn’t have to be hundreds of thousands.

Social Media

7 Reasons To Start A YouTube Channel Now (And First Steps To Take)

Zoe Stimpson·18 Jul 2018

Have you considered starting a YouTube channel?

Social Media

Influencer marketing & measurement: Three things to consider

Zoe Stimpson·17 Jul 2018

The cost of influencer or talent-led marketing has increased in the past few years.

Strategy

Three words that guide all marketing strategy today

Zoe Stimpson·16 Jul 2018

By Mark Schaefer I’ve been thinking a lot about the malignant complexity of our business world.

Reputation Management

How to deal with bad reviews (and why it pays to do so)

Zoe Stimpson·15 Jul 2018

No-one likes getting bad reviews. Just ask those companies reportedly paying for customers to leave five-star feedback.

SEO

How to Optimize Your Website for Voice Search

Zoe Stimpson·14 Jul 2018

As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate.

PPC Advertising

Here Is Why Your Facebook Ad Campaigns Aren’t Producing Results

Zoe Stimpson·13 Jul 2018

With over a billion daily active users scrolling through their Facebook newsfeed on a daily basis, Facebook presents a massive opportunity that can help grow any business.

Strategy

4 Ways Digital Marketing Is Influencing User Choice & Customer Acquisition

Zoe Stimpson·12 Jul 2018

The 21st century has witnessed the greatest revolution: The Internet. As the world changes steadily, so does the market.

PPC Advertising

How to Get the Most Out of Your LinkedIn Advertisements

Zoe Stimpson·11 Jul 2018

Like many social media channels, LinkedIn can be an effective way to draw people’s attention to your business.

PPC Advertising

How Blockchain Will Make Digital Ads Less Intrusive

Zoe Stimpson·10 Jul 2018

The Cambridge Analytica scandal that unfolded earlier this year is just the latest in a long sequence of incidents of firms’ wrongfully acquiring and misusing internet users’ data.

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