Blog
SEOEcommerce SEO Guide: SEO Best Practices for Ecommerce Website
Zoe Stimpson·If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step.
SEOGoogle Correlate: The Best SEO Research Tool You Aren’t Using
Zoe Stimpson·I get it. We say we like learning about tools, but very few of us mean it.
Web Design25 Creative & Engaging Examples of About Us Pages
Zoe Stimpson·Your About Us page is vital. It’s often the first stop in any user’s journey through a website or blog.
Content Marketing11 Powerful Tactics to Help You Write Click-Worthy Headlines
Zoe Stimpson·If you’re using blogging and content marketing to engage your audience, you know just how much time and energy it takes to cook up a seriously delicious piece…
PPC AdvertisingWhy PPC and SEO need to work together
Zoe Stimpson·Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001.
PPC AdvertisingWhy Google Ads ‘Optimize’ Ad Serving Often Fails to Show Your Best Ad
Zoe Stimpson·There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize?
Web DesignInfographic: How to create a website that users fall in love with
Zoe Stimpson·It takes only seconds for visitors to decide whether your website is worth their time.
AIFour Uses of Chatbots You Should Know
Zoe Stimpson·Over the past few years, there has been a huge rise in the use of chatbots in Nigeria and artificial intelligence in general.
Social MediaThe Do’s and Don’ts of Interacting With Customers on Social Media
Zoe Stimpson·If there’s one thing a brand cannot ignore today, it’s social media. Gone are the days of just word-of-mouth or newspaper advertisements.
Web DesignThe Untapped Potential of About Us Pages (And How to Write Your Own)
Zoe Stimpson·Along with FAQ and Contact pages, the About Us page is one of the first supporting pages you’ll likely create for your website, regardless of the industry you’re in.
StrategyFive key skills of the modern marketer
Zoe Stimpson·Great marketing is not hard to define: great marketing matters. It is helpful and relevant. It is engaging.
Social Media5 Reasons Why Social Media Influencers are the Future of Digital Marketing
Zoe Stimpson·Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late…
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