Blog

PPC Advertising

Here’s how to copy old AdWords column settings to the new Google Ads UI

Zoe Stimpson·11 Oct 2018

With a new option, it’s now possible to get all your old columns settings back.

PPC Advertising

Google is giving advertisers more ways to target YouTube users

Zoe Stimpson·10 Oct 2018

Part of Google’s growing effort to build search-based ad tools outside its core search engine Google is expanding its use of lucrative search-based…

PPC Advertising

Google Ads Expands Headlines, Descriptions, Characters

Zoe Stimpson·9 Oct 2018

For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text.

Ecommerce

How to help shoppers looking for inspiration this holiday

Zoe Stimpson·8 Oct 2018

Gone are the days where shoppers had one specific gift in mind. Today, they’re asking brands to help inspire them.

Reputation Management

7 Reasons Online Reviews are Essential for Your Brand

Zoe Stimpson·7 Oct 2018

Having easy access to the web has radically changed the way people shop for almost everything today.

Web Design

How to Write a Privacy Policy for Your Small Business

Zoe Stimpson·6 Oct 2018

As a small business owner with a website, you might ask: Do I really need a privacy policy statement for my website?

PPC Advertising

From discovery to click, new YouTube ads capabilities for more effective video storytelling

Zoe Stimpson·5 Oct 2018

The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes.

Strategy

How to Identify Your Target Audience for Better Marketing

Zoe Stimpson·4 Oct 2018

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today.

PPC Advertising

Google Testing Like & Dislike Buttons On Hotel Search Result Photos

Zoe Stimpson·3 Oct 2018

Google is testing showing like and dislike thumbs up and down buttons in the hotel search results specifically on photos.

Web Design

Has Your Website Refresh Been Successful?

Zoe Stimpson·2 Oct 2018

Like maintenance work on your car, a refresh of your organization’s website is one of those tasks that seems to roll around every few years and entail far…

SEO

Finding a Balance Between SEO and Amazing Website Design

Zoe Stimpson·1 Oct 2018

When putting together your client’s website, there are two major things you have to consider: consumers and search engines.

SEO

7 Steps to Making the Most out of the New Google Search Console

Zoe Stimpson·30 Sept 2018

Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research.

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