Blog

PPC Advertising

Google releases Target Impression Share, its latest Smart Bidding strategy

Zoe Stimpson·30 Nov 2018

The automated bidding feature aims to maximize reach and awareness.

Data

How to Set Up Goals in Google Analytics

Zoe Stimpson·29 Nov 2018

Creating a New Goal Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals.

Data

How to Find Bigger AND Better Audiences to Reach Using Google Analytics

Zoe Stimpson·28 Nov 2018

Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible.

SEO

Recovering SEO traffic and rankings after a website redesign

Zoe Stimpson·27 Nov 2018

After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and protocol and domain issues) that can be fixed…

PPC Advertising

Why your Google Shopping strategy is failing and how to fix it

Zoe Stimpson·26 Nov 2018

If retailers are to make the most of their advertising budget, they need to take Google Shopping seriously rather than simply diverting budget from text ads…

PPC Advertising

Expert testing strategies for both low and high volume PPC accounts

Zoe Stimpson·25 Nov 2018

Testing takes strategy no matter the account size, but low and high volume accounts have different needs.

PPC Advertising

5 tips to reduce CPC in Google AdWords

Zoe Stimpson·24 Nov 2018

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.

Data

6 Ways to Set Up Funnels in Google Analytics

Zoe Stimpson·23 Nov 2018

Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and useful? With funnels, of course!