Blog

SEO

How to Tell Google Your Content Has Been Updated

Zoe Stimpson·12 Dec 2018

There’s not a rule per se as to how much content needs to be updated, but you can use your common sense.

SEO

It’s Time to Retest Your Page Speed [Google’s Latest Update]

Zoe Stimpson·11 Dec 2018

Back in October, we were the first to claim that 2019 will be the year of page speed.

Data

How to Analyze Audience Performance with Google Analytics

Zoe Stimpson·10 Dec 2018

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences.

SEO

How Images Could Be Your Secret Seo Weapon

Zoe Stimpson·9 Dec 2018

Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google owned the majority of online search queries (with U.S.

SEO

Here’s how to monitor for negative SEO

Zoe Stimpson·8 Dec 2018

Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.

PPC Advertising

Google Ads Brings Merchant Promotions to Shopping Actions

Zoe Stimpson·7 Dec 2018

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.

Ecommerce

11 Ecommerce Growth Tactics

Zoe Stimpson·6 Dec 2018

2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies…

Data

How mobile traffic data can open new doors for your business

Zoe Stimpson·5 Dec 2018

With more consumers coming online, especially in growing markets like India, it’s crucial to optimise your website for more engagement and sales from mobile visitors.

Reputation Management

Google Lets Users Add Hashtags to Business Reviews

Zoe Stimpson·4 Dec 2018

Google reviews in Maps and Google My Business can now include hashtags, making them even more searchable.

Local Store Marketing

Google My Business API v4.3 has been released

Zoe Stimpson·3 Dec 2018

The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more.

PPC Advertising

Google Ads – Extending call and message reporting to more places

Zoe Stimpson·2 Dec 2018

Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.

Data

Google Analytics: Use Up-to-date Tags for Optimal Reporting

Zoe Stimpson·1 Dec 2018

Google Analytics periodically rolls out new tracking code.

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