Blog
DataHow to Analyze Audience Performance with Google Analytics
Zoe Stimpson·Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences.
SEOHow Images Could Be Your Secret Seo Weapon
Zoe Stimpson·Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google owned the majority of online search queries (with U.S.
SEOHere’s how to monitor for negative SEO
Zoe Stimpson·Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
PPC AdvertisingGoogle Ads Brings Merchant Promotions to Shopping Actions
Zoe Stimpson·Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.
Ecommerce11 Ecommerce Growth Tactics
Zoe Stimpson·2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies…
DataHow mobile traffic data can open new doors for your business
Zoe Stimpson·With more consumers coming online, especially in growing markets like India, it’s crucial to optimise your website for more engagement and sales from mobile visitors.
Reputation ManagementGoogle Lets Users Add Hashtags to Business Reviews
Zoe Stimpson·Google reviews in Maps and Google My Business can now include hashtags, making them even more searchable.
Local Store MarketingGoogle My Business API v4.3 has been released
Zoe Stimpson·The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more.
PPC AdvertisingGoogle Ads – Extending call and message reporting to more places
Zoe Stimpson·Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.
DataGoogle Analytics: Use Up-to-date Tags for Optimal Reporting
Zoe Stimpson·Google Analytics periodically rolls out new tracking code.
PPC AdvertisingGoogle releases Target Impression Share, its latest Smart Bidding strategy
Zoe Stimpson·The automated bidding feature aims to maximize reach and awareness.
DataHow to Set Up Goals in Google Analytics
Zoe Stimpson·Creating a New Goal Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals.
1213–1224 of 1551 articles