With over 600 million people now using Instagram [1], it’s clear why hoteliers are flocking to the social platform. Its photo sharing focus allows hotels to ‘paint a picture’ of their brand, exposing unique aspects of their hotel with stunning, never before seen photography.
Here is @Deluxevenues collection of the best Luxury UK Hotels taking advantage of Instagram in 2017!
Rosewood London
302 Posts | 34,500+ Followers
“An ultra-luxury High Holborn hotel that combines English heritage & contemporary sophistication in a central location, near Covent Garden & the City” – We were impressed by the quality of photos being presented, as they simply scream luxurious!
The Dorchester
1,248 Posts | 41,900+ Followers
The Dorchester hotel, London #DCmoments
“One of London’s most iconic hotels, overlooking Hyde Park in Mayfair” – The Dorchester cleverly balance art with real life, celebrating goings-on around them as much as the hotel, creating a sense of place.
The Savoy
813 Posts | 37,400+ Followers
“Perfectly placed on the north bank of the River Thames, The Savoy is the most celebrated and glamorous 5* luxury hotel in Central London” – Glamour is certainly the right word for The Savoy’s Instagram account, with a clear focus on promoting the finer things in life. Perfect branding for this renowned hotel.
The Pig
844 Posts | 41,200+ Followers
James Golding, The Pig - Great Hampshire People
“A restaurant with rooms; the focus is very much on the food, uncomplicated and simple British garden food” – The epitome of countryside luxury. The Pig’s niche of freshly grown produce is evident throughout their Instagram, whilst photo’s of the hotel show why Londoner’s often escape to the country!
Claridge’s
1,843 Posts | 122,000+ Followers
https://www.youtube.com/watch?v=wLEi8Hq9lU0
“Daily adventures from the art deco hotel in the heart of Mayfair, London” – Claridge’s approach is much more ‘behind the scenes’, granting Instagram followers a peek into this exclusive hotel with smart use of targeted hashtags for maximum exposure. No wonder they have over 100k followers!
The Ritz London
399 Posts | 31,500+ Followers
“Five star luxury hotel in the heart of London. Share your Ritz memories with us using #ritzreveals and we will choose our favourites” – Here we see a hotel thinking ahead, creating a custom hashtag for their brand. A fantastic method to gain insights on guests and their experiences.
The Connaught
1,352 Posts | 38,400+ Followers
https://www.youtube.com/watch?v=aLPuhdX50Hc
“The Connaught, is a luxury five star hotel on Mount Street in the heart of fashionable Mayfair” – A very British affair. Instagram for The Connaught tells the story of an exclusive hotel, proud of it’s London location.
Chewton Glen
799 Posts | 10,100+ Followers
“An English Original… A five star luxury country house hotel and spa on the edge of the New Forest” – Another hotel proud of it’s location is Chewton Glen, based in the New Forest. Like The Pig this is a luxury country hotel, but their approach to Instagram also presents real customers and their experiences.
The Goring
705 Posts | 31,000+ Followers
“London’s impeccably English luxury hotel has entered a new era” – In this case The Goring twins beautiful photography with artistic illustrations, a brand also keen to present its classic British aesthetic.
Belmond Le Manoir
347 Posts | 10,600+ Followers
Belmond Le Manoir aux Quat'Saisons
“Belmond Le Manoir aux Quat’Saisons is renowned as one of Britain’s finest gastronomic and hotel experiences” – For this hotel food is king. Their fine dining posts are mouth-wateringly delicious, matched by it’s subtle European inspiration.
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References
[1] 600 Million and Counting. Instagram. Dec 2016.
