

2.5 hours of video
Each lesson includes a screen share video with your teacher. So you can follow along at a pace that suits you.

18 Lessons
Each module completed takes you a step closer to launching your own newsletter!

Launch your newsletter!
At the end of this course, you will have successfully built and sent your first newsletter.
Course Content
The complete mailchimp course for beginners!
Learn how to setup your mailchimp account, design incredible emails & send your first email newsletter!
Get set up and running on mailchimp with a FREE account!
Learn how to easily import your email list to mailchimp
Learn how to validate your account to ensure your emails don’t get treated as spam
Learn how to build a newsletter that engages your subscribers!
Learn how to test your newsletter to avoid mistakes!
Learn how to use reporting to improve your future newsletter performance
18 Step Lesson Plan
Mailchimp
- Why Mailchimp
- Pricing information
- Creating your account
Importing your list
- How to format your data
- How to save your data
- Creating your first audience
Verify your domain
- How to verify your domain name
- How to choose your email address
- Step by step verification process
Design your newsletter
- The purpose of your newsletter
- Layouts vs templates
- How to build your first newsletter
Sending your newsletter
- Common mistakes to avoid
- How to send a test email
- Newsletter scheduling and sending
Basic reporting
- How to run your reports
- Understanding the numbers
What next?
- Advanced features

About your teacher
I’m James Ketchell. I founded my first online business serchen.com in 1997, which is celebrating its 25th year in 2022!
Over the past 25 years that business has generated more than $30M from email marketing.
In the last two decades, I’ve built three 7 figure internet businesses of my own, and via my agency LeadDigital, I’ve helped multiple companies achieve similar results.
I look forward to seeing you in class!
Learn how to launch your first newsletter!


