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2.5 hours of video

Each lesson includes a screen share video with your teacher. So you can follow along at a pace that suits you.

18 Lessons

Each module completed takes you a step closer to launching your own newsletter!

Launch your newsletter!

At the end of this course, you will have successfully built and sent your first newsletter.

Course Content
The complete mailchimp course for beginners!

Learn how to setup your mailchimp account, design incredible emails & send your first email newsletter!

Get set up and running on mailchimp with a FREE account!

Learn how to easily import your email list to mailchimp

Learn how to validate your account to ensure your emails don’t get treated as spam

Learn how to build a newsletter that engages your subscribers!

Learn how to test your newsletter to avoid mistakes!

Learn how to use reporting to improve your future newsletter performance

18 Step Lesson Plan


Importing your list

Verify your domain

Design your newsletter

Sending your newsletter

Basic reporting

What next?

About your teacher

I’m James Ketchell. I founded my first online business serchen.com in 1997, which is celebrating its 25th year in 2022! 

Over the past 25 years that business has generated more than $30M from email marketing. 

In the last two decades, I’ve built three 7 figure internet businesses of my own, and via my agency LeadDigital, I’ve helped multiple companies achieve similar results. 

I look forward to seeing you in class!

Learn how to launch your first newsletter!

"Loved the format. Step by step approach that finally made sense!"
"After putting off launching my newsletter for 18 months I'm finally up and running. Thank you so much."
"Highly recommended!"