Strategy
StrategyStop Burning Your Marketing Budget
James Ketchell·Most marketing budgets aren’t wasted on bad ideas. They’re drained by common, avoidable mistakes.
StrategyHow can businesses build an effective multi-channel marketing strategy?
James Ketchell·Most businesses waste resources by being everywhere at once. Smart multi-channel marketing isn’t about quantity—it’s about strategic allocation.
StrategyHow can business owners keep up with constantly changing digital marketing trends?
James Ketchell·Keeping up with digital marketing trends can feel like a never-ending chase.
StrategyHow can business owners balance time between marketing and running their business?
James Ketchell·Balancing marketing and running a business is a challenge, but it comes down to leveraging time, systems, and expertise effectively.
StrategyThere Can Be Only One!
James Ketchell·This is unique. I know more than most when it comes to building a digital business that lasts. I launched my first online business, www.serchen.com, in September 1997.
StrategyStop Guessing
James Ketchell·You wouldn’t try and sell dog food to a cat owner. But when your audience targeting is weak, that’s exactly what you’re doing.
StrategyHow should businesses prioritise marketing tasks when time is limited?
James Ketchell·⏳ Limited time? Here’s how to stop wasting it on the wrong marketing tasks. Most businesses aren’t short on marketing ideas — they’re short on priorities.
StrategyYou’re Wasting 80% of Your Budget
James Ketchell·You’re wasting 80% of your marketing budget without realising it. Or more accurately: 20% of your marketing budget is generating 80% of your results. How do I know?
StrategyWhy You Just Fired Your Agency (Again)
James Ketchell·If you’ve gone through several marketing agencies in the past 5 years, trust me, you’re not alone.
StrategyHow to Build Real Momentum
James Ketchell·That restless twinge in your stomach when a competitor launches something new—that nagging thought you’re about to miss the next big thing—we’ve all felt it.
StrategyMy Top 5 Predictions for 2025
James Ketchell·1. Rising software costs (but reduced labour overhead….) 2. Grok takes the lead in the Ai arms race 3.
StrategyAre You Comparing Apples with Oranges?
James Ketchell·Comparing hourly rates across digital agencies feels like sound business practice.
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