Strategy
StrategyDesigning Mobile Websites For Voice Search
Zoe Stimpson·In January 2018 alone, consumers conducted over 1 billion voice searches. By 2020, it’s estimated that 30% of all online searches will take place without the use of a screen.
StrategySEO vs PPC: How to Choose What’s Best For Your Business
Zoe Stimpson·As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources.
StrategyInside Google Marketing: 4 ways we’re planning for an automated future
Zoe Stimpson·For years marketers have been promised that technologies like programmatic will unlock efficiencies, freeing them up to focus on more creative work.
StrategyCustomer expectations are changing. Here are 3 ways brands can keep up
Zoe Stimpson·The expression “the customer is king” might date back to the 1930s but it’s never been more relevant than today.
StrategyHow intent is redefining the marketing funnel
Zoe Stimpson·Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase.
StrategyBeyond the traditional marketing funnel — a new formula for growth
Zoe Stimpson·Google’s President of the Americas Allan Thygesen explains how intent-rich moments are altering the shape of the marketing funnel. Marketing has always been about driving growth.
8 Marketing Tactics to Boost Your Mobile Conversion Rates
Zoe Stimpson·It’s no surprise, but the number of mobile users continues to grow with each passing year.
StrategyHow to Identify Your Target Audience for Better Marketing
Zoe Stimpson·What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today.
StrategyFive key skills of the modern marketer
Zoe Stimpson·Great marketing is not hard to define: great marketing matters. It is helpful and relevant. It is engaging.
StrategyHow brands use colour psychology to reinforce their identities
Zoe Stimpson·A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.
StrategyCan Omnichannel Marketing Exist in a World of Walled Gardens?
Zoe Stimpson·Opinion: Others in the industry are already working more cooperatively The advertising and marketing industries are currently facing two seemingly contradictory problems.
StrategyHow can employee advocacy boost brand marketing?
Zoe Stimpson·When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers.
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