Strategy

Here’s a Free Sales Funnel Template to Help You Sell More

Zoe Stimpson·12 Aug 2020

People don’t just randomly buy whatever they see or like. There’s a process we all go through before we swipe our credit card or click the “order now” button.

Strategy

Pick a Point of View That Boosts B2B Conversions

Zoe Stimpson·3 Aug 2020

To hit your conversion targets, you need content that motivates your audience to act. A strategic point of view will help you accomplish that.

What Is PPC (Pay Per Click)? An Introduction to PPC Marketing

Zoe Stimpson·2 Aug 2020

PPC is a digital marketing channel that businesses use to drive traffic and conversions from search engines.

5 tips for starting international PPC

Zoe Stimpson·1 Aug 2020

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

How to Get Started with PPC Automation in 7 Steps

Zoe Stimpson·31 Jul 2020

Automation is a common practice for marketers and businesses in 2020, offering streamlined, efficient ways to quickly knock out tasks that would otherwise…

Strategy

A Beginner’s Guide to Lead Generation

Zoe Stimpson·29 Jul 2020

Are you curious about lead generation? Would you like to know the key definitions, tactics, and learn what a good lead generation process looks like?

Everything You Need to Know about Google PageRank (& Why it Still Matters in 2020)

Zoe Stimpson·18 Jul 2020

Step back in time ten years, and PageRank was the SEO metric that everyone talked about.

New ways to put your customers first and achieve your marketing objectives

Zoe Stimpson·15 Jul 2020

Life looks very different now for my family than it did earlier this year.

3 Ad Copy Considerations That Actually Make a Difference

Zoe Stimpson·14 Jul 2020

When I first started online advertising, I thought ad copy was everything. In my mind, a slight change in wording such as “buy now” vs “shop now” could change the world.