PPC Advertising

Google Ads vs Meta AdsPPC Advertising

Google Ads vs Meta Ads

Zoe Stimpson avatarZoe Stimpson·

Which One Should You Use? The question itself is usually wrong.

PPC Bidding Strategies That Actually Match Your Business GoalsPPC Advertising

PPC Bidding Strategies That Actually Match Your Business Goals

James Ketchell avatarJames Ketchell·

Every ad platform wants you to trust its algorithm. Google will tell you Smart Bidding is the answer. Meta will tell you Advantage+ handles everything.

How to Reduce Your Google Tax BillPPC Advertising

How to Reduce Your Google Tax Bill

Connor Walsh avatarConnor Walsh·

Most business owners and marketing directors accept their monthly Google Ads bill as a necessary cost of doing business. But there is a hidden surcharge buried in every account.

The Real Cost of Running Your Own AdsPPC Advertising

The Real Cost of Running Your Own Ads

Connor Walsh avatarConnor Walsh·

You’re running ads on Google or Meta, and they’re working. Sort of.

Harnessing the Power of Social Media Ads for Quick Service RestaurantsPPC Advertising

Harnessing the Power of Social Media Ads for Quick Service Restaurants

Emily Hartley avatarEmily Hartley·

Social media advertising has become an essential tool for quick service restaurants aiming to enhance their reach and engagement.

The 8 BEST Advertising Platforms for 2024PPC Advertising

The 8 BEST Advertising Platforms for 2024

James Ketchell avatarJames Ketchell·

Sometimes, the allure of the new can sweep us off our feet.

Understanding the Difference: Boosted Posts vs Facebook (Meta) AdsPPC Advertising

Understanding the Difference: Boosted Posts vs Facebook (Meta) Ads

James Ketchell avatarJames Ketchell·

Identifying Your Advertising Goals Whether it’s on Facebook, Instagram, or other Meta platforms, pinpointing your advertising objectives is crucial.

Google Ads Vs Facebook AdsPPC Advertising

Google Ads Vs Facebook Ads

James Ketchell avatarJames Ketchell·

When it comes to finding customers online, Google Ads and Facebook Ads are the two heavyweights in digital advertising.

Should you put your Google Ads on autopilot?PPC Advertising

Should you put your Google Ads on autopilot?

James Ketchell avatarJames Ketchell·

Should you be using automation & machine learning (AI) to manage your Google Ads campaigns?

No more cookies!PPC Advertising

No more cookies!

James Ketchell avatarJames Ketchell·

No I’m not talking about the advertising ban on sugar. The cookies I’m talking about are the files stored on your computer.

What Facebook URL parameters are (and how to use them)PPC Advertising

What Facebook URL parameters are (and how to use them)

Zoe Stimpson avatarZoe Stimpson·

As a marketer, how do you know which of your ads are effective? Sure, your Google Analytics might be telling you that you’re getting steady traffic to your website.

Does It Feel Like Your Online Advertising isn’t Working?PPC Advertising

Does It Feel Like Your Online Advertising isn’t Working?

James Ketchell avatarJames Ketchell·

Ok, so that’s a fully loaded question. You should really know if your online advertising is working.

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