Content Marketing
Content Marketing12 Tips to Rock Video Marketing
Zoe Stimpson·Video marketing is expanding every day. According to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day.
Content MarketingHow Smart is Your Content?
Zoe Stimpson·Every business is aware of the potential power of content marketing, but in the rush to create content many of us have lost our way.
Content Marketing12 ways to produce a killer press release
Zoe Stimpson·You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.
Content MarketingShould your organization have a podcast?
Zoe Stimpson·“I want to start a podcast” is a sentence that flies out of executives’ mouths these days. They’re excited and determined, but often the marketing team has a more pragmatic view.
Content MarketingHow Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers
Zoe Stimpson·Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut…
Content MarketingWhy Your Business Should Have a Content Marketing Strategy
Zoe Stimpson·For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective.
Content MarketingGuide your marketing efforts with an editorial calendar
Zoe Stimpson·There’s no question that most health care marketers today use content marketing as part of their marketing mix.
Content MarketingWhy Podcasting Should Be A High-Priority Content Platform This Year
Zoe Stimpson·I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that…
Content MarketingThe Last Thing Your Audience Wants From You is More Content
Zoe Stimpson·Facebook recently announced some big changes coming to their newsfeed algorithm that impacts brands of all sizes.
Content Marketing5 new ways to tell your brand story
Zoe Stimpson·The digital era has transformed how PR pros must tell their stories.
Content Marketing7 Big Misconceptions about Content Marketing
Zoe Stimpson·Gone are the good old days of traditional marketing. Today’s trends revolve all around content marketing. Are we surrounded by content marketing misconceptions?
Content MarketingSeven examples of hotel content marketing campaigns
Zoe Stimpson·When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.
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