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DataHow AdWords Attribution Can Make Your Marketing Budget More Efficient
Zoe Stimpson·What is AdWords attribution I hear you ask? Well, essentially AdWords attribution can be understood as which of your AdWords campaigns is responsible for your conversions.
PPC AdvertisingTips on testing responsive search ads
Zoe Stimpson·Are the additional characters or RSAs generating better results or more problems? Have you been testing Google’s responsive search ads, but are still not sure what to make of them?
SEOYouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research
Zoe Stimpson·Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why?
DataTop 10 User Engagement KPIs to Measure
Zoe Stimpson·In today’s low-attention economy, site engagement can be considered an indicator of your website’s success.
Landing PagesThe Best Landing Page Designs to Inspire Your Next Layout
Zoe Stimpson·Post originally published on Unbounce.com Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived.
PPC AdvertisingNow your Google text ads can show on YouTube search results, too
Zoe Stimpson·Google says early tests have shown similar performance results for text ads on YouTube and Google Search.
Web DesignNearly 70% of Consumers Say Page Speed Impacts Their Purchasing Decisions
Zoe Stimpson·A report on page speed revealed nearly 70% of consumers say a website’s loading time affects their willingness to buy.
GoogleGoogle adds voice input and spoken results to mobile web search
Zoe Stimpson·The search giant appears to be conditioning searchers to use voice across all platforms.
SEO7 Tips That Will Help You Optimize Your Keyword List for SEO
Zoe Stimpson·Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly.
DataUnderstanding Website User Engagement with Google Analytics Metrics
Zoe Stimpson·15 seconds. The amount of time that most users spend on a website and the amount of time you have to capture your audience’s attention.
DataWhat Search Marketers Need to Know About Attribution in 2019
Zoe Stimpson·Biddable media is highly technology-driven. That’s why it’s so awesome, but also why it’s so confusing at times.
Web DesignAccelerated mobile pages: Are they worth it?
Zoe Stimpson·An update on where Google’s AMP project stands today offers insight into whether it’s worth adopting for your own website right now.
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