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5 audiences you should exclude from your PPC campaigns
Zoe Stimpson·Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
SEO18 Popular Link Building Tactics You Should Actually Avoid
Zoe Stimpson·Google has been whittling away the value of links since the beginning of the search engine.
StrategySEO & PPC: How Advertising Data Can Improve Your Organic Results (and Vice Versa)
Zoe Stimpson·When marketers are looking at different marketing platforms and channels, they may be looking at them in isolation — for example, seeing SEO as being…
SEO10 Bad Links That Can Get You Penalized by Google
Zoe Stimpson·Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor.
A Content Audit Unlocks the Keys to Rank Number One on Google
Zoe Stimpson·Have you ever tried one of those letter search grids that has an “M” in every row and column, and you have to find the one “N” somewhere among the “M”s?
Email MarketingAbandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands
Zoe Stimpson·Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator.
Web Design7 Thank You Page Examples That Can Boost Visitor Experience in 2020
Zoe Stimpson·Typically, a thank you page loads after a conversion has happened on your website, making it a step beyond your conversion funnel.
SEOHow to Choose the RIGHT Keywords to Optimize For
Zoe Stimpson·Keyword research and targeting have been around as long as SEO. We all do it at some level.
PPC AdvertisingHow to use new Google Ads Combined Audiences
Zoe Stimpson·Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
SEOReciprocal Links: Do They Help or Hurt Your SEO?
Zoe Stimpson·Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased…
SEO8 Tried & Tested Tips for Improving SEO & Developer Relations
Zoe Stimpson·The relationship between SEO professionals and developers is one typified by frustration and misunderstanding.
Web DesignWhy Your Thank You Page Is Costing You Money (& How to Fix It)
Zoe Stimpson·The experts tell you that a targeted user on Facebook clicks on your ad, downloads your lead magnet from the landing page, gets warmed up by your email…
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