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Web Design10 reasons why your business website should be mobile optimised
Zoe Stimpson·Here is a universal truth which you know – The sun rises in the east and sets in the west. Now here are two more (almost) universal truths of the 21st century.
PPC AdvertisingThe big comings and goings in paid search 2019 that will shape how we market in 2020
Zoe Stimpson·Automation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.
Content Marketing11 Headline Writing Tips to Drive Traffic & Clicks
Zoe Stimpson·Wondering how to write a headline that drives traffic and clicks?
SEOHow to Perform an In-Depth Technical SEO Audit
Zoe Stimpson·I’m not going to lie: Conducting an in-depth SEO audit is a major deal. And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great!
SEOPro Tip: A look back at some helpful tips from our SEO community in 2019
Zoe Stimpson·Here are 5 tips from our SEO community we think are worth a second look.
Web DesignHow to Improve Page Speed for More Traffic & Conversions
Zoe Stimpson·Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer.
Nine voice search stats to close out 2019
Zoe Stimpson·A look back at some of the year’s key voice search and virtual assistant metrics.
SEOPage load time and crawl budget rank will be the most important SEO indicators in 2020
Zoe Stimpson·Based on my own testing, PLT and CBR are the technical aspects I believe will determine website success, or failure, in the new year.
SEO9 Bad SEO Habits to Leave in 2019
Zoe Stimpson·As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized.
PPC Advertising3 Free Tools to Help Investigate & Fix PPC Account Performance Changes
Zoe Stimpson·Figuring out why the performance of a PPC account has changed can be one of the most time-consuming tasks in PPC.
SEOWhen to Use Data Science in SEO
Zoe Stimpson·Data science comes closer to SEO every day. Data science, and more exactly artificial intelligence, isn’t new, but it has become trendy in our industry over the past few years.
SEO5 SEO Realities SEO Professionals Struggle with Most
Zoe Stimpson·Remember that old phrase: “The more things change, the more they stay the same”?
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