Blog
SEOWhy Featured Snippets Are Still Important
Zoe Stimpson·Google Search Liaison tweeted an update on how Google will be serving Featured Snippets in search.
Google Ads’ Performance Planner can help predict performance across accounts
Zoe Stimpson·The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.
PPC AdvertisingHow to Create Effective Ads with Google’s Keyword Planner
Zoe Stimpson·With over 5.5 billion searches made on Google per day, there’s no question that the platform is the place we turn to for answers on just about everything.
SEOHow to make data driven SEO decisions
Zoe Stimpson·Imagine for a quick minute that you’re in charge of running a website.
PPC AdvertisingHow to Start a Pay Per Click Campaign – Get Results
Zoe Stimpson·In this article, we’ll discuss what pay-per-click advertising means and how to start a campaign of your own.
SEOSEO in 2020: What Basics You Need to Know to Be Successful
Zoe Stimpson·In the field of SEO, it’s safe to say that things are always changing.
PPC AdvertisingNew: Google Ads Target ROAS Bid Simulator
Zoe Stimpson·Google Ads has introduced a new bid simulator, the Target ROAS bid simulator. The target ROAS bid simulator shows the relationship between a ROAS target and your key metrics.
The Beginners Guide to Google Tag Manager
Zoe Stimpson·Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags.
DataAdvertisers beware: location data often isn’t what it appears to be
Zoe Stimpson·Location, location, location. Advertisers know it’s important, which is why they often target users by their location.
Strategy10 Essential Elements to Create & Sustain Brand Identity
Zoe Stimpson·In a world overrun with thousands of entrepreneurs and wannapreneurs, achieving success is tougher than ever. This goes for any type of business or personal venture.
StrategyHow to Master the Customer Experience From Search to Transaction
Zoe Stimpson·When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there.
SEOThe 2020 Keyword Research Guide for SEO
Zoe Stimpson·This guide is intended to teach you how to do in-depth and meaningful keyword research.
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