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StrategyNo Industry Is Exempt From the Impact of Coronavirus
Zoe Stimpson·It would be nearly impossible to name an industry not affected by COVID-19, positively and negatively.
PPC AdvertisingNine tactics to improve your PPC campaign performance in 2020
Zoe Stimpson·With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing.
Coronavirus Economic Impact: Market Winners and Losers of COVID-19
Zoe Stimpson·The coronavirus outbreak has not just severely impacted the health and well being of people around the world; it has also affected their behavioral patterns and daily routines.
PPC AdvertisingPPC Things Happen. React Wisely.
Zoe Stimpson·There will be times when your business or clients will be affected by seasonality or current events.
Local Store MarketingHow to Update Google My Business Hours for COVID-19: 3 Options
Zoe Stimpson·Are you prepared for Covid-19? While CoronaVirus has taken on a life of its own, you should always have a plan in place to update your business hours due to any disaster.
8-Step Guide to Email Marketing During a Crisis
Zoe Stimpson·Use this guide to avoid alienating your subscribers and damaging your reputation. During a crisis, your email communication can make or break your business.
Has COVID-19 Affected Your PPC Accounts?
Zoe Stimpson·A look at current and expected trends in PPC amidst the global virus outbreak.
Life8 tips for getting it done when working from home
Zoe Stimpson·With many businesses considering how best to keep teams connected when not everyone can be in the same location, we’ve been asked by a number of our customers…
LifeMake “work from home” work for you
Zoe Stimpson·In my job at Google, I advise people on how to use their time as efficiently as possible.
Strategy6 Ways to Keep Your Audience Engaged During These Unprecedented Times
Zoe Stimpson·How do you balance business while staying mindful of a crisis? These 6 creative tactics will provide value to your audience and show them you care.
StrategyReducing digital marketing due to COVID-19? Read this first
Zoe Stimpson·Here’s some advice about being hands-on with paid search accounts and mindful of your content during this time of uncertainty.
PPC AdvertisingMethods for PPC Success in Times of Uncertainty
Zoe Stimpson·The current state of the world leads to a period of uncertainty in the realm of digital advertising.
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