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5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Zoe Stimpson·You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail.
SEO vs. PPC: Are You Making the Most of Them?
Zoe Stimpson·One of the questions that are often asked of marketers is whether budgets should be allocated toward SEO or PPC or spread between both.
StrategyPick a Point of View That Boosts B2B Conversions
Zoe Stimpson·To hit your conversion targets, you need content that motivates your audience to act. A strategic point of view will help you accomplish that.
What Is PPC (Pay Per Click)? An Introduction to PPC Marketing
Zoe Stimpson·PPC is a digital marketing channel that businesses use to drive traffic and conversions from search engines.
5 tips for starting international PPC
Zoe Stimpson·Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
How to Get Started with PPC Automation in 7 Steps
Zoe Stimpson·Automation is a common practice for marketers and businesses in 2020, offering streamlined, efficient ways to quickly knock out tasks that would otherwise…
Web DesignHow to Optimise Conversion Rates and Boost Sales
Zoe Stimpson·Getting visitors to your website can be challenging and expensive, so it is important that your site is optimised to convert as many of them as it can into customers.
StrategyA Beginner’s Guide to Lead Generation
Zoe Stimpson·Are you curious about lead generation? Would you like to know the key definitions, tactics, and learn what a good lead generation process looks like?
The Guide To Google Ads’ Reach Planner
Zoe Stimpson·Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs.
What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns
Zoe Stimpson·If you are just getting started with PPC (Pay Per Click), there are a lot of things that you need to understand to run your paid campaigns effectively.
PPC AdvertisingHere’s Why Your Google Ads Campaigns Aren’t Performing Well
Zoe Stimpson·Creating a high-performing Google Ads campaign is no simple task.
PPC AdvertisingWhat are PPC KPIs and how do you choose them?
Zoe Stimpson·When I was new to paid search I kept hearing about KPIs and whether or not they were being met.
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