Blog
DataThe Art and Science of Attribution
Rohan Kapoor·We all want the magic report. The one that tells us exactly which penny created which pound. Software companies sell us this dream.
StrategyBuilding Digital Value
Rollyn Cañete·How To Multiply Your Exit Valuation Imagine two businesses in the same sector. They have identical revenue figures. They report similar profit margins.
StrategyCompetitor Blunting: A Beginners Guide
Emily Hartley·Let’s be real for a second. Your competitors are not your friends. They are trying to take food off your table. They want your customers, your revenue and your market share.
LifeHow’s your info diet?
Emily Hartley·We live in an era of gluttony. I am not talking about food. I am talking about information. Most entrepreneurs I meet are mentally obese.
PPC AdvertisingThe Real Cost of Running Your Own Ads
Connor Walsh·You’re running ads on Google or Meta, and they’re working. Sort of.
AIWhy Ai is Making You Busier
Emily Hartley·You’ve probably noticed something strange happening. You brought in AI to save time, to clear your plate, to finally get on top of things. And somehow you’re busier than ever.
AIThe difference between Automation & Ai
Rollyn Cañete·Picture this: You’re at a business networking event, and three separate entrepreneurs corner you to rave about their “AI transformation.” The first proudly…
AIHow to save 20 hours a week
James Ketchell·Most businesses waste 20 hours a week on repetitive tasks that AI could handle.
DataDo you trust the data?
James Ketchell·Everywhere you look, there’s another dashboard. Another report. Another chart trying to convince you things are working.
StrategyTrash in, trash out
James Ketchell·You wouldn’t eat junk food all day and expect to feel sharp. But most of us don’t think twice about the mental calories we’re consuming.
LifeWhat’s the Rush?
James Ketchell·Every youtube video, blog and podcast is telling me I’m moving too slow. I should have automated everything with Ai and fired my team 18 months ago.
LifeHow to Create the Perfect Day
James Ketchell·I can’t believe it took me 52 years to learn this I’ve spent my entire life chasing the perfect day, week, year etc etc My problem was I could never actually…
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