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DataMake every marketing dollar count with attribution and lift measurement
Zoe Stimpson·Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver.
Software19 Must-Have Tools To Begin Your CRO Journey
Zoe Stimpson·A website is a home to many actions. Button clicks, form fills, purchases, and many more events collectively constitute engagement and conversions.
EcommerceHow Does Google Shopping Work?
Zoe Stimpson·One in five shoppers starts their product search on Google. This makes Google second only to Amazon when it comes to product searches—and gives sellers a great opportunity.
SEO12 Important SEO KPIs You Should Track
Zoe Stimpson·The Importance of Properly Tracking KPIs Goals and KPIs are among the most important parts of your SEO strategy, yet one of the most commonly overlooked areas.
StrategyHow to create a sales funnel for your online business
Zoe Stimpson·No matter how talented you are, making a living as a creator goes beyond the quality of your work.
SEO3 Types of Pillar Page (and How They Help With Ranking)
Zoe Stimpson·What Is a Pillar Page? In effect, a pillar page is a hub or basis on which the cluster pages are built.
PPC AdvertisingHow Will Google Ads Limiting Search Terms Affect Account Managers?
Zoe Stimpson·Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns.
SEOMobile-First Indexing Explained: What You Need to Know
Zoe Stimpson·Google has been working on mobile-first indexing for some time, developed in response to the drastic shift in the way people search (and browse) the web, and…
DataGoogle Analytics Goals: How to Analyze Customer Journey Goals
Zoe Stimpson·Using Google Analytics to track your marketing? Want more insight into the customer journey?
4 Copywriting Principles That Will Make Your Landing Page Convert Like Crazy
Zoe Stimpson·You’ve put in lots of time developing a bullet-proof content marketing strategy and spent a sizable budget on paid advertising — all to direct people to your new landing page.
StrategyGet your business ready for what comes next
Zoe Stimpson·Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges.
SEOGoogle Indexing Issue October 2020 – How to Fix and What to Do?
Zoe Stimpson·On the 2nd of October, Google tweeted out of a bug with the way they index content on the web, which was causing some sites and their content to be deindexed.
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