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SEOYour Google Rank Doesn’t Matter Anymore
Zoe Stimpson·For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
EcommerceHow to Tap Into the Subscription Economy
Zoe Stimpson·What does the subscription economy mean for marketers? What are some unique examples of subscription marketing How do you incrementally measure the value of value nurturing? – Read
Social Media10 brands with superb social media copywriting
Zoe Stimpson·When it comes to writing on behalf of a brand, social media tends to get a bad rap.
StrategyHow Brands Struggle Internally to Adapt to Digital
Zoe Stimpson·Digital Darwinism. Is this the year CMOs demand a new operating model? – Read
AISix of the latest brands using VR technology
Zoe Stimpson·It’s a trend that typically gets people talking, but so far, brands have been somewhat reluctant to invest in VR technology. – Read
Social MediaWhat is Snapchat’s place in the marketing mix?
Zoe Stimpson·In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real…
StrategyFour common misconceptions about the GDPR for marketers
Zoe Stimpson·Research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR. – Read
SEOIs Your Site Ready For Mobile Search?
Zoe Stimpson·With more than 50% of worldwide search traffic now coming from mobile devices and with Google making big changes to better support mobile search, if you…
Social Media4 Industries That Will Dominate Social Media in 2018
Zoe Stimpson·Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivalled only by word of mouth.
Social Media15 Ways to Use Snapchat for Your Business
Zoe Stimpson·The days of Snapchat being used solely for sending pictures between friends are over.
Social MediaIs the influencer marketing bubble set to burst?
Zoe Stimpson·In 2017, influencer marketing became a billion-dollar industry and it could be worth a whopping $2.38bn in 2019.
Content MarketingPodcast Marketing Comes of Age in 2017
Zoe Stimpson·Over the last year, 11 million people in the UK have listened to a podcast every month showing the massive growth in podcasting.
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