Welcome to another edition of Ask an SEO! A reader asks:
Would it help my SEO, if instead of creating 1 piece of content, I create 3 pieces of content, which swap out every 30 days for a page. This way the freshness index of my page stays up. Or is writing so much content too much effort for a minimal SEO increase in value?
Simply, does “freshness” affect rankings?
This is not a simple yes or no answer, as in most things SEO, it depends.
In this particular situation, I would not write three pieces of content and then change the single page on a monthly basis. This does not meet the freshness requirement, anyway.
Google is trying to understand what your webpage is about topically. If you’re changing that regularly, then it would more likely do more harm than good.
So what does freshness mean?
Query Deserves Freshness (QDF)
In 2011, on the heels of the Caffeine Update that allowed Google to crawl and index the web more quickly, Google released a change to the search results that would favor, in some use cases, fresh content over more traditional “evergreen” pages. – Read more