If retailers are to make the most of their advertising budget, they need to take Google Shopping seriously rather than simply diverting budget from text ads to Shopping ads
It’s no secret that the UK’s online sales are booming, continuing to increase year-on-year as a percentage of overall sales – but many retailers are failing to capitalise on one of online retailer’s most effective channels, Google Shopping.
According to the Office of National Statistics (ONS), almost one in five (18%) of sales today takes place online. Retailers across all sectors are investing big bucks in their e-commerce infrastructure, either as high street players or digital specialists, and siphoning ever more of their ad budgets into specialist shopping campaigns.
Nowhere is this more apparent than in the rise in spend of Google Shopping, which is fast-becoming the most important part of a retailers’ online armoury. A recent study from Adthena found Shopping ads are driving 82% of retail search ad spend in the UK and are responsible for 87.9% of clicks. – Read More