Why more data isn’t always a good thing

When it comes to data, more isn’t always better. The challenge is applying the more insightful old school methodologies to the digital customer experience – Read

Direct Response

Measuring ROI in Local Store Marketing with Direct Response Advertising

Profitable local store marketing relies on understanding and effectively measuring the return on investment (ROI). Direct response advertising provides an invaluable tool for achieving this,

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Strategy

Utilising Chatbots for Customer Service

Imagine a world where customers receive instant support at any time of the day or night. In today’s digital age, this is a reality made

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Reputation Management

Using NPS to Build Customer Loyalty

Building customer loyalty is no small feat in today’s competitive marketplace, yet it remains a critical goal for any business. The Net Promoter Score (NPS)

September 27, 2024

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