What is Evergreen Marketing?
Have you ever noticed how some marketing campaigns feel super relevant and timely while others seem to be around forever? The former is known as seasonal or trend-based marketing, while the latter is called evergreen marketing.
Evergreen marketing lets you create content and marketing campaigns that never go out of style. It’s the opposite of trying to ride the latest trend or capitalize on a holiday season – it’s about creating something valuable and useful to your audience all year round.
Think about it this way: if you’re planning a trip, you might search for the best places to visit in the summer. But if you’re looking to start a business or learn a new skill, you might be more interested in finding helpful resources that will be useful to you no matter when you stumble upon them. That’s the idea behind evergreen marketing.