How can Google Analytic Tags help you?
If you are looking for a way to learn even more about your online presence, analytical tags are a good way to find out more information about the traffic on your website. By having an analytical tag system on your site you can; see what visitors are clicking on your site, how they got to your site and what they took out of their cart. These tags can be of great value and assistance for all marketing strategies.
Tag you’re IT
Just like you would a childhood friend, attempting to tag something online will have the average person yelling for their IT team. Tags, in the sense of Google Analytics (GA), are bits of code you embed in your websites’ HTML or JavaScript to extract specific information. Tags are now effective tools to help marketing teams find out what users visit their site, for how long and what they are doing online.
Short History of Tag
GA has been the solution for online marketers to collect, process and report online data to create opportunities for improvements. This came with a heavy price tag of working with coders every time you would like to modify a tag or change a monitoring feature. Google Tag Manager (GTM) was released in 2012 in order to let marketers update their tags on their terms. GTM is a tool to easily modify what you want GA to monitor.
What is Google Tag Manager?
GTM is like having the fast kid on your team for a school wide game of freeze tag. This program monitors user interface without having your IT team write new code every time you want to analyze something else. All you have to do is embed the GMT code into each page of your site, thus eliminating the manual process of creating individual tags. Once this is done GMT is able to create, code and embed a new tag; optimizing your marketing process. – Read more
