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What To Expect When You Start Advertising On Snapchat

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If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be. Yet we’ve all heard reservations and predictions about the future of Snapchat — from Evan Spiegel being too secretive to declining user growth at the hands of Facebook feature ripoffs.

I’m uniquely positioned to comment on Snapchat’s advertising platform. For years, I managed digital ads for Google’s most strategic brands. Now I lead marketing for Keepsafe Software, where I’ve kicked the tires on Snapchat’s offering. I also have a teenage daughter who provides me with added perspective on Snap’s market and reach. – Read

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