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What is Snapchat’s place in the marketing mix?

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In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it fits into the mix. – Read

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The 8 BEST Advertising Platforms for 2024

James Ketchell March 7, 2024

Sometimes, the allure of the new can sweep us off our feet. In the realm of advertising, this chase for the next big platform, the next untapped audience, it’s akin to a modern-day gold rush. We’re miners, sifting through the digital silt, hoping to find those glittering nuggets of audience

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Best franchise marketing

Best Digital Agency for Franchises: Top Picks for Boosting Your Business

Jamie Brown February 4, 2024

Digital marketing has become an essential aspect of modern business, and franchises are no exception. With the rise of e-commerce and online shopping, franchises must have a robust online presence to remain competitive. However, creating and maintaining a digital marketing strategy can be challenging, especially for franchise owners who have

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