What is customer experience? How can it be measured? Who should own it?

Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always going on about CX. But can you define what customer experience actually is? – Read

Direct Response

Measuring ROI in Local Store Marketing with Direct Response Advertising

Profitable local store marketing relies on understanding and effectively measuring the return on investment (ROI). Direct response advertising provides an invaluable tool for achieving this,

October 11, 2024

Strategy

Utilising Chatbots for Customer Service

Imagine a world where customers receive instant support at any time of the day or night. In today’s digital age, this is a reality made

October 4, 2024

Reputation Management

Using NPS to Build Customer Loyalty

Building customer loyalty is no small feat in today’s competitive marketplace, yet it remains a critical goal for any business. The Net Promoter Score (NPS)

September 27, 2024

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