B2B Sales, or “business-to-business” sales, refers to selling products or services from one company to another. Unlike B2C sales, which are made to individual consumers, B2B sales are made to other companies or organizations that use the products or services in their operations.
This post provides an overview of B2B sales, including its definition, types, key skills, and the sales cycle and metrics used to measure success. We will also explore current trends in the B2B sales industry and how they impact how companies sell their products and services.
Strategy
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