What is Account Management? Account management is the process of managing a customer’s account throughout their entire journey with your business. This involves everything from onboarding a new customer, to providing ongoing support and services, to understanding what needs they have so you can better serve them.
Account management is an essential part of any successful business, as it helps build positive relationships between businesses and clients. With account management, businesses can ensure that their clients are satisfied and remain loyal to the brand.
The account manager is the point of contact for the assigned accounts (i.e., clients) and the liaison between the clients and the sales and customer service teams. Account managers typically work with multiple clients at a time and develop strategies for each of them to maximize customer satisfaction. Read more on Serchen.com about what is account management?